I am Life
The integrated communication campaign that we created for life insurances and additional insurance for serious illnesses of Zavarovalnica Triglav was created as a tribute to the greatness of life and all its beauty. In the foreground, we put the question: What is life? and let life itself answer it.
The Story of Life
everything that it is. In the main video, we follow short stories of various people and, together with top athletes, we experience the ups and downs, moments of silence in nature, and emotions at important turning points in the lives of random individuals. An ad for the additional serious illness insurance, with the same narrative but slightly different energy, portrays a story of inexhaustible life force, courage, and healing.
We inspire life
We also supported the campaign with additional content on the portal Zavarovalnica Triglav called Vse bo v redu and on social networks, where we highlighted the inspiring stories of Slovenian athletes. We talked about the most beautiful as well as the most difficult moments and concluded that all of them are without a doubt worth protecting.
SHIFT: Luka B., Eva G., Matija P., Teja R., Špela Ž., Andraž G., Sabrina S.
Client: Tjaša K.F., Julija K., Jaka J., Sara R., Inga B., Alenka H., Nika U.
Partners: Kinomotel, Art Rebel 9, Studio 100, Gregor V., Dominik I., Peter G., Media Publikum