Peace Forever with an A1 Half-Price Bill
A1 Slovenija
To communicate A1’s new offer, we created a campaign showing users how to achieve inner peace—forever! For additional Zen-like advice, DROM Agency took care of social media engagement.
At a time when many users are losing their patience and peace of mind due to rising costs, A1 launched an offer giving all new subscribers 50% off all mobile and internet + TV packages—forever. This new promotion acts as a counterbalance to the unnecessary stress caused by higher bills. At the same time, it offers a solution that ensures users will never have to worry about price increases again, as they will have peace forever with a half-price bill.
To communicate the offer, we designed a comprehensive campaign led by Guru Jurij, or simply Gurij. In the ads, he teaches stressed individuals simple exercises, such as meditative bill-tearing, helping them let go of stress and embrace peace. The campaign follows a group under Gurij’s guidance on a serene retreat in nature, with the Zen master also appearing in outdoor, radio, and digital ads. The core idea of the campaign—the halving of the bill—is further emphasized through special executions in outdoor and digital advertising.
With its well-established comedic narrative and native approach, the campaign, under the direction of DROM Agency, has also come to life in the digital world. On social media, Gurij has become an advisor, using his unique Zen approach to help users find peace even in the face of everyday disturbances.
SHIFT: Luka Bajs, Eva Gradišnik, Matija Primc, Andraž Grulja, Nejc Vernik, Lucija Pale Povalej, Andraž Grulja, Špela Žorž, Amadea Šoln, Lina Gorjup, Dimitar Manov
Cilent: Nikolaja Frece, Robert Demirović, Mojca Goršič, Anja Bogataj, Eva Remic
Partners: DROM Agency
