Slovenia has been swept by Oraketomania.
Radenska
3For the Oraketa brand, we created a fresh advertising campaign where everything revolves around the rocket.
When you’re obsessed with the freshness of the vitamin-packed Oraketa, all you see is a rocket.
With this concept in mind, we created a communication campaign for Oraketa that goes beyond a humorous video ad, OOH exposure, and online advertising. It also features a fresh summer hit, crafted in collaboration with Slovenian rap trio Žena, Arne, and Tao.
As part of the campaign, we also introduced a revamped website with an AI generator that can “Oraketize” the life of every fan of this refreshing vitamin drink.
SHIFT: Luka Bajs, Sara Grmek, Lucija Pale Povalej, Matija Primc, Nejc Vernik, Amadea Šoln, Lina Gorjup, Teja Rajšp, Dimitar Manov, Klara Filip
Client: Primož Rok Puppis, Egle Wehle, Alja Samec
Partners: FLO Studio, Specto
