Kung FU-high Bills
A1 Slovenija
For the communication of the A1 offer, where subscribers can halve their bills, we created a new martial art called Kung FU-high Bills. DROM Agency took care of cutting the bills on social media.
At a time when we like to wish each other peaceful holidays, A1 has ensured that at least when it comes to paying telecommunications bills, things will be as peaceful as possible. Guru Jurij, or simply Gurij, brought inner peace with half-price bills earlier this summer, and now he’s introduced a more physical way of dealing with stress. Kung FU-high Bills is a martial art that, with the help of a -50% offer for 2 years, helps people slice even the biggest bills in half. In the TV ads and other materials, we follow Gurij and his students as they train their strikes and sharpen their skills.
On social media, Gurij has moved from the kung fu world into many other movie universes where the main characters physically eliminate their opponents. We see him in scenes from The Terminator and Rambo, where he handles high bills with more than enough confidence.
Gurij also excelled in offering advice for children who occasionally face restlessness and irritation. He recorded a new Goodnight Story, where he introduces 5 kung FU relaxing positions to help kids calm their minds. Just one deep breath and a strong dragon or calm tiger pose can chase away irritability. The relaxation will surely spread to many parents as well while listening to the story.
What does the future hold for Gurij? Who knows, but you can discover your own future in fortune cookies, available at A1 stores. Let Gurij himself serve you with wisdom that will reveal what awaits you in 2025.
SHIFT: Luka Bajs, Eva Gradišnik, Matija Primc, Lucija Pale Povalej, Andraž Grulja, Nejc Vernik, Špela Žorž, Amadea Šoln, Mojca Grizold
Client: Nikolaja Frece, Mojca Goršič, Robert Demirović, Tanja Kos, Anja Bogataj, Eva Remic
Partners: DROM Agency, Kinomotel, UMER
