Ku-ku, new benefits for Tuš club members are here!

And it did – the “Ku-ku” children’s hit of the summer 2024.

The central element of the campaign was the beloved Kou Kou characters, well-known from iconic Universal Studios films, who accompanied kids on beach towels and colorful tattoos. For the communication, we created a catchy little song that sticks in your head, along with a simple choreography featured in TV and digital ads. The colorful cartoon heroes danced in outdoor ads, children’s magazines, on social media, and other Tuš brand channels. The “Ku-ku” song could also be heard on the radio.

Through the campaign, we aimed to capture the attention of the youngest, seize the pre-summer excitement, and introduce parents to the new Tuš loyalty program, where they can collect free tattoos and stickers with purchases for a great discount on beach towels featuring the Kou Kou characters.