Dive into a world of content full of inspiration.

The first platform of its kind in the world, Beletrina Digital brings together content from various streams: e-books, audiobooks, films, podcasts, and other video shows and articles. The platform’s launch was packaged into an in-depth communication campaign in collaboration with the SHIFT agency, with the face of the campaign being Alenka Artnik—the Slovenian freediving record holder who knows depth better than anyone. Between dives, we can follow her across all communication materials, which use a unique visual language to invite people to immerse themselves in inspiring content.

In addition to online advertising, social media marketing, PR, and outdoor advertising, the campaign is enriched with a radio ad that, with its increasingly deep voice, encourages people to visit Beletrina Digital and dive into the sea of content.