A1 Tourist Insurance and Slovenian Holiday Adventures
A1 Slovenija
Upon launching Tourist Insurance, we created a campaign for A1 that every Slovenian holidaymaker can easily relate to.
Who could present the benefits of Tourist Insurance better than the newly minted “travel influencer” and expert on Slovenian travel stereotypes, Jurij Zrnec?
A1 wanted to introduce its new product, Tourist Insurance, in a way that resonates with all Slovenian travelers—whether they prefer sipping coconuts on tropical beaches, enjoying coffee on Italian piazzas, or “choosing to camp” in Savudrija.
In digital and outdoor ads, Jurij Zrnec appeared from various tourist destinations, explaining the benefits of A1 Tourist Insurance in a simple and engaging way. On social media, he entertained users with his expert knowledge of travel stereotypes familiar to every Slovenian vacationer. He also hosted the hottest summer giveaways and encouraged people to contribute to the ultimate list of “Slovenian traveler” traits.
SHIFT: Eva Gradišnik, Matija Primc, Nejc Vernik, Lucija Pale Povalej, Andraž Grulja, Špela Žorž, Amadea Šoln, Lina Gorjup, Dimitar Manov
Client: Eva Remic, Petra Vaupotič Pires, Anja Bogataj
Partners: DROM Agency
