The A1 GigaCool network is always cool!
A1 Slovenija
A1 has received numerous international awards from OpenSignal for its network, which is why we named it GigaCool and created a campaign that introduced one of the coolest networks in the world in a suitably cool way. It was a tough task. But with one of the coolest guys in Slovenia, Jurij Zrnec, and one of the coolest disco hit in the world, Daddy Cool by Boney M, we managed to do it!
In the campaign, we show the problems of users on other networks, to which Jurij Cool brings a catchy message: “Switch to A1 GigaCool and everything will be cool, as A1’s network is giga fast, reliable…” Jurij sings along with the viewers in TV ads, showing his disco moves on outdoor, digital, and various other materials.
The story of the GigaCool network also appears on social media, where cool people who build the network are highlighted. The content follows the EGC trend (employer-generated content), showcasing the daily actions of field experts, technicians, and engineers. While Jurij doesn’t dance on social media, he does take a deep dive into the behind-the-scenes of the GigaCool network.
Through the campaign, we presented numerous international OpenSignal awards that A1 received for having one of the best networks in the world in a simple and lighthearted way. With a fun communication tone, we further solidified A1’s position as a master of entertainment.
If you’re also tempted to sing or dance, go ahead – no holds barred – with us, it’s all GigaCool.
SHIFT: Eva Gradišnik, Luka Bajs, Matija Primc, Nejc Vernik, Lucija Pale Povalej, Mojca Grizold, Manca Maša Sladič
Clients: Robert Demirović, Katja Vidovič, Teja Vrščaj, Eva Remic
Partners: DROM Agency, Kinomotel, Art Rebel 9, OMD, Mimi Antolović, Tadej Košir, Žiga Drofenik
